James Van Der Beek, best known for his role in the 1999 film Varsity Blues, is using his iconic status to raise funds for his battle with stage three colorectal cancer. The actor recently announced his diagnosis and, in a remarkable show of resilience, has turned to selling exclusive Varsity Blues merchandise to help cover his treatment costs.

As part of the movie’s 25th anniversary celebration, Van Der Beek is offering limited edition signed jerseys resembling the one worn by his character, Jonathan “Mox” Moxon. The proceeds from these sales will not only support his cancer treatment but also assist other families facing financial challenges during their health battles.
In addition to providing a way for fans to connect with his legacy, Van Der Beek’s initiative highlights the financial burden of cancer treatment and the importance of community support. His approach exemplifies how public figures can use their platform to empower themselves and give back during times of crisis.
The Varsity Blues Merch Drop: A Fan-Focused Initiative
To commemorate the 25th anniversary of Varsity Blues, James Van Der Beek has released a limited edition collection of signed jerseys. These jerseys, designed to resemble the one worn by his character Jonathan “Mox” Moxon, are available for fans to purchase. Each jersey comes with a personal autograph from Van Der Beek himself, making it a memorable collector’s item. He shared his excitement about the initiative on his Instagram page, reminding his followers that all the proceeds would go toward helping families affected by cancer.
The Importance of Cancer Awareness and Support
Cancer treatment can be incredibly costly, and many patients struggle to cover expenses. James Van Der Beek’s initiative highlights the financial burden of battling cancer and the essential need to support cancer patients in their recovery. By selling the Varsity Blues jerseys, Van Der Beek is using his platform to raise awareness about cancer’s impact and show how a community can come together to make a difference.
James Van Der Beek’s Cancer Diagnosis and Resilience
In a heart-wrenching revelation, James announced his diagnosis of stage three colorectal cancer in October. Despite the gravity of the situation, Van Der Beek remained optimistic and focused on his health, expressing that he felt “in a good place” and was “feeling strong.” His positive outlook and determination to fight cancer have resonated with his fans, inspiring many to contribute to his cause. The actor’s willingness to share his experience has also fostered a sense of connection with his followers.
Turning Adversity Into Action: James Van Der Beek’s Giving Spirit
In his announcement, James expressed that he wanted the funds raised from the Varsity Blues merchandise to help other families struggling financially due to cancer. By focusing on the community, Van Der Beek has transformed his challenge into an opportunity to make a meaningful impact. His generosity reminds us that even in difficult times, giving back can bring about positive change.

The Limited Edition Moxon Jerseys: A Collector’s Dream
For fans of Varsity Blues, these limited edition Moxon jerseys represent a special piece of cinematic history. James Van Der Beek’s portrayal of Mox was a defining moment in the film, and now fans have the chance to own a piece of that legacy. The jerseys are designed to look like the one worn by Mox, complete with the number 4. Each jersey comes with a personal autograph from Van Der Beek, making it a rare and valuable collector’s item. The jerseys are not just memorabilia but a symbol of resilience, hope, and the power of community.





The Power of Social Media: James Van Der Beek’s Instagram Appeal
James Van Der Beek’s use of Instagram has played a crucial role in spreading the word about his cancer treatment fundraiser. Through his posts, he has shared intimate details about his battle with cancer while also encouraging his followers to support the cause. In a post on Black Friday, Van Der Beek urged fans to purchase the signed jerseys in time for Christmas, reminding them that “cancer is expensive” and the proceeds from the sales would help alleviate the financial burden for families in need.

A Family Affair: Support from James’ Wife and Children
Throughout his cancer journey, James Van Der Beek has expressed immense gratitude for his family, especially his wife Kimberly. The couple, who married in 2010, share six children and live on a ranch in Texas. James has praised Kimberly for her unwavering support, calling her “superhuman” for the way she has cared for him during this challenging time. The Van Der Beek family has become a symbol of love, strength, and togetherness. Their support of James throughout his treatment is a testament to the power of family in overcoming adversity.
Thanksgiving Reflection: Gratitude Amidst the Struggles
In the midst of his cancer battle, James took time during Thanksgiving to reflect on the year’s challenges and express gratitude for the blessings in his life. He shared a heartfelt post on Instagram, writing about the lessons cancer has taught him and the importance of having a strong support system. James expressed deep appreciation for his family’s love and the way his friends had rallied around him in his time of need. He acknowledged that the experience had reshaped his relationship with his body and his outlook on life.
James Van Der Beek’s Continued Advocacy for Cancer Awareness
James Van Der Beek is using his personal experience to raise funds and awareness about the importance of early cancer detection and treatment. As part of his advocacy, he is participating in The Real Full Monty, a Fox TV special aimed at increasing awareness of colorectal, testicular, and prostate cancer. In this special, celebrities strip down to encourage men and women to get checked and prioritize their health.
The Impact of Celebrity Fundraisers: Raising Awareness and Giving Back
James’ initiative to sell Varsity Blues merchandise is a prime example of how celebrities can use their platform to make a difference. By leveraging his fame, James has brought attention to an important cause while offering fans a tangible way to support his treatment and that of others. Celebrity-driven fundraising efforts like this one have the power to rally communities and generate much-needed funds for cancer patients.
A Look Back at James Van Der Beek’s Career
James Van Der Beek’s career began in the 1990s with his role as Dawson Leery in the hit TV show Dawson’s Creek. However, it was his role as Mox in Varsity Blues that solidified his place in pop culture. His portrayal of a high school football quarterback struggling with the pressures of the game resonated with audiences and became a defining moment in his career. Over the years, James has remained a beloved figure in Hollywood, known for his roles in films such as The Rules of Attraction and Out Cold, as well as his numerous TV appearances.
Van Der Beek’s Legacy: More Than Just an Actor
While James Van Der Beek is best known for his acting career, his legacy is being shaped by his actions beyond the screen. Through his openness about his cancer diagnosis and his efforts to support others facing similar battles, Van Der Beek has proven that his impact extends far beyond Hollywood. His advocacy for cancer patients and his focus on family and gratitude serve as a powerful reminder of what truly matters in life.
Frequently Asked Questions
Why is James Van Der Beek selling Varsity Blues merchandise?
James Van Der Beek is selling exclusive Varsity Blues merchandise to help cover the costs of his stage three colorectal cancer treatment. The proceeds from the sales will also support other families facing financial difficulties due to cancer.
What kind of Varsity Blues merchandise is James selling?
James is selling limited-edition signed jerseys that resemble the one worn by his character, Jonathan “Mox” Moxon, in the film Varsity Blues. James personally autographs each jersey.
Where can I purchase the signed Varsity Blues jerseys?
You can purchase the signed jerseys through James Van Der Beek’s official website, JVDB. Shop, or via the link provided on his Instagram page.
How much of the proceeds from the merchandise sales will go to cancer-related causes?
James has stated that 100% of the net proceeds from the merchandise sales will go toward helping families recover from the financial burden of cancer, including his own.
Is there a deadline to purchase the jerseys?
James encouraged fans to order by Black Friday to ensure they receive their signed jerseys in time for Christmas. However, it’s best to check his official website or Instagram for updates on any specific deadlines.
How can I ensure I receive a signed jersey?
To receive a signed jersey, purchase it through the official link on James Van Der Beek’s Instagram or website. James personally autographs each jersey.
What inspired James Van Der Beek to sell merchandise for cancer treatment?
James chose to sell Varsity Blues merchandise to help cover his own cancer treatment expenses and support other cancer patients. This initiative combines his connection to the film’s 25th anniversary with a meaningful cause.
What is James Van Der Beek’s cancer diagnosis?
James was diagnosed with stage three colorectal cancer in October 2024. Despite the diagnosis, he has remained optimistic and focused on his treatment and recovery.
Is James Van Der Beek participating in any cancer awareness initiatives?
Yes, James is participating in The Real Full Monty, a Fox TV special aimed at raising awareness about colorectal, testicular, and prostate cancer.
How is James Van Der Beek’s family supporting him during his treatment?
James has expressed deep gratitude for his wife, Kimberly, and their six children’s unwavering support. He frequently shares how their love and care have helped him stay strong throughout his cancer battle.
Conclusion
James Van Der Beek’s story is one of resilience, generosity, and the importance of community. His battle with cancer has not only brought attention to the financial hardships that come with treatment but also shown how we can all come together to support those in need. By selling Varsity Blues merchandise, Van Der Beek is turning his challenge into a platform for change, offering hope to those affected by cancer while inspiring others to give back.